Microsoft Intune: Integrate Windows Store for business

For a while now we have been waiting for the integration between Windows Store for business and Microsoft Intune. This integration will allow you to deploy purchased or free apps from the Windows Store through the Intune admin console. This blogpost is a simple guide on how to set up this integration and deploy your first app. My example is going to use the Intune Company Portal app as an example. 

Set up the integration:

Store for Business

The first we need to do is to go to the Windows Store for Business and integrate with Intune. This is done at the business store side. Go to  and log in with you admin work credentials. Go through the steps to enable the business store for your company. Then you go to Settings – Management tools and click on “Add a management tool” and search for Microsoft Intune.


After you have added Intune and made sure it’s status is activated you can go and search for your app.


I am adding the Company Portal app. It does not seem to make any difference in how you add the app. I have tested with both Online\Offline licensing, Distribute Later, Add to Private Store and Assign to People. All the apps will synchronize with Intune and be available for distribution through Intune.

So now you can decide to take one app, make it available for some users in the Business part of the public Store, push it out to a group of users through Intune and not make it available for the third group of users.


Choose license type


Choose how to distribute if you have chosen Online in step one.


Two different apps in the Store for business portal.

Intune Portal

Now we can go into the Intune admin console and set up the integration. You open the admin console at and go to Admin – Mobile Device Management – Windows and Store for Business.


Here you configure the sync with Business Store.


And just wait for the initial sync to finish. It should be pretty fast. Now the status on your page should look like this:


At this page you can later do a manual sync, the automatic sync will run twice a day.

Deployment of Store for Business Apps

Now we need to go to the Apps section of the console and go into Volume Purchased Apps. You should now see the apps you have selected for offline use in the Windows Store for Business.


To deploy the apps you will need to mark the app and click on manage deployment. You choose what user group (can not be deployed to device groups) you will deploy the app too. I am chosing All Users as I want all users to have the company portal app on their enrolled device. This app is both for mobile and pc version of Windows 10 so it should be pushed out to both Windows 10 PCs and Windows 10 Mobile devices.


As you now see you only have 3 deployment actions available. Either Not Applicable, Required install or Uninstall. If you chose Not Applicable nothing happens, the other 2 options are kind of obvious.


Thats it. Now you have deployed your first app directly from the business store. At the same page you will also see status of license usage and deployments.


What I truly find useful with this feature is that we now can make mandatory distrubutions of apps from the Windows Store and we can easily push out the Company Portal app to all enrolled windows devices.

So the next question now is what happens if the user uninstalls the app himself. Intune will simply after some time (for me it took 30 minutes) reinstall this app as the deploy option for the app is required.

 If you are using Configuration Manager and want to do deployment of apps from the Business Store, please take look at this great post from my colleague:

4 Replies to “Microsoft Intune: Integrate Windows Store for business

  1. Hi, how did you please achieve, that your apps has been installed on desktop PC´s too? I am able only to install apps synchronized from WSB only to mobile devices. And it´s for sure apps, that can be running on desktops too – PowerPoint Mobile, etc. THanks a lot.

    1. If you enroll your PC for management with Intune this just works. But remember that I am talking about PC’S enrolled through the MDM channel and not with the old Intune Agent.
      For other scenarios ask / learn your users to use Store for business through the Store app directly. To get to the WSB in the Store app the user must have its Corp credentials in the store as well. Read my post about why you should register your Windows 10 PC’s with AzureAD. This will make it seamless for the users to access WSB.

  2. Is Intune all we need if we are planning to deploy free apps from Windows Store for Business. We are trying to figure out the right tools that can deploy appx to Windows 10 Pro client workstation and we presume Intune can push updates on appx when it becomes available automatically to users just like WSUS. We don’t have SCM and not planning to get Azure.

    Secondly, will this works if we disable App Stores on the master image?

    1. I you want to push out free or paids Store Apps through Intune that is possible with integration with Windows Store for business. The Apps will automaticly update themself through Windows Updates even if the Store is disabled using same update mechanism as built-in apps.
      I have not test my self, but I truly belive that Intune pushing out apps from Store for Business integration will work even if you disable the Store App.

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